TV and radio marketing are similar to shouting out at a
larger group of people. However internet marketing is more like a personal
conversation, and email is one of the great tools for internet marketing when
Email can be used to track behaviors, such as who opened the
email and who didn’t, which links/offers got clicked on and which ones didn’t. Email can be used to segment out your
audience, such as past purchasers, (since you attended session “A” at the last meeting
you may be interested in the publication by the leader of the session).
Remember though there is a lot of competition for eyes and
time with email. In fact more than 50% od
all promotional emails get deleted before opening, and 50% of those that get
opened are deleted within 2 seconds of opening. However, those that do not get
deleted have been shown to result in 47% of the transactions that occur on that
day of delivery (www.bizreport.com). So, just like all
marketing methods email is a numbers game, but with the right tools it is an
effective and inexpensive way to reach your customers.
Contensive’s CMS is designed to help you deliver targeted
emails and track results. If you have
questions or want to find out more about effective email give us call.