All organizations need to position themselves and convince customers that they are the informational resources in their particular niche. The best way to achieve that goal is by creating engaging targeted content for your audience. Content marketing is any marketing format that involves the creation and sharing of content in order to acquire customers.
Content marketing offers a number of advantages over traditional:
It lasts a long time. Traditional advertising can be a great short term solution but unless you are willing to continually pump more dollars into the advertising vehicle the effect is temporary. The overall effect of good content grows and has a compounding interest effect, small investments of content grow into a large footprint online.
It will boost your Google rankings. Good, solid content is the key to getting and retaining high rankings on Google. PPC will get you visibility and immediate results but it won't add to the stickiness of your site and keep potential customers coming back. Only good, relevant content will do that.
Content marketing allows you to control the message. Talk to your sales team and find out what questions customers are asking and turn those answers into relevant content that solves your customer's problems. It is a great way to build trust, let's face it, you are a complete stranger to the new visitor and she has to trust you to engage with you. Content Marketing gives your company a strong voice where traditional advertising merely allows you to rent space.
Below is a compiled list of the top 10 Content Marketing activities ranked in popularity by the CMI community. Your organization should be participating in at least some of these activities.
- White Paper
- Case Study
- Microblogging (i.e., Twitter)
If you are looking for help in getting your content marketing strategy a shot in the arm call the professionals at Contensive we can help you develop the strategies and technologies to make your inbound marketing a success.