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4 Simple Ways To Improve Customer Service

As a marketer, you are probably constantly thinking of innovative and new ways to advertise your product or service. You probably spend hours trying to get into the mind of the “customer” and what it is they want. We’ve all seen the Progressive commercials where Flo is manning the imaginary Progressive retail store. Each ad displays a new story of ...

Posted By Meghann Kinshella | 12/19/2013 4:43:26 PM

5 Signs You Need A New Website

1. It is old. If your website hasn't been updated in a few years, chances are, you need one. The copyright at the bottom of the webpage should be the same as the present year. If you’re website is really, really old, then it may not even work in some of the newer browsers.   2. Your website is cluttered. Your site, especially your homepage, should ...

Posted By Dwayne McGowan | 1/29/2014 12:47:18 PM

Get Your Inbound Marketing Organized

There are many components to an effective inbound marketing strategy. With SEO, blogging, social media, and even pay per click advertising, it can be a lot to get organized. Also, if not handled properly, it becomes very easy for any of these equally important components to fall through the cracks. Instead of Inbound Marketing giving you that extra...

Posted By Dwayne McGowan | 2/7/2014 4:54:38 PM

Inbound Marketing and Social Media

Social Media Cake

Inbound Marketing: Social Media All Grown Up With nearly two billion users world wide, the social media network is not just for teens and those with avid social lives. Clever inbound marketers have picked up on this gold mine of potential customers, and are using social networks like Facebook and Twitter to their advantage. In 2007, Facebook boas...

Posted By Meghann Kinshella | 10/29/2013 4:41:56 PM

Inbound Marketing for Associations and Non-profits

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth and can and should be used by associations and non-profits. The goal is to attract people to your cause or organization based on the relevance of the information you are offering your desired audience, where as outbound m...

Posted 2/26/2013 10:53:27 AM