Having a business website is an important part of any branding and marketing strategy. A poor user experience caused by web design mistakes can have a negative effect on your business. Improving your user experience begins by avoiding some common business website development mistakes. The following are four web design mistakes to avoid in your marketing strategy.
Poor Navigation
Usability plays a huge part in your visitor's experience. Your website's navigation and internal linking should provide easy access to all of the important areas of your website. A poor navigation structure creates a frustrating experience for your visitors. Be sure that your internal links and main navigation are easy to use and easy to find. This will ensure your website's navigation is seamless.
Lack of Social Media Buttons
Website visitors like to share information they find interesting or helpful. Make it easy for your visitors to share your content by placing social media buttons in key areas of your website. There are plenty of plugins to create share bars, floating social buttons, and more. The more social sharing options you provide, the higher the chance your visitors will share your website.
Lack of a Content Strategy
Many businesses do not place enough emphasis on their content. Content is one of the main reasons visitors will land on your website. Having a well thought out content strategy will help you create valuable, high-quality content that will engage your users. Keep in mind that web visitors tend to skim content so use web elements such as headlines, bullet points, and white space to draw your user's eyes to key information.
Providing a great user experience will help your visitors find the information they need, share more of your content, and learn more about what your business offers.
Are you seeking web development help for your business website? Contact us today to schedule a consultation. Web development and web application development are what we do well.
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