First let’s define each… SEM: (Search Engine Marketing) the process of gaining traffic by purchasing ads on search engines. It is also called Pay Per Click and Cost Per Click marketing as that is how the ads are sold. SEO: (Search Engine Optimization) the process of affecting the visibility of a website in a search engines organic search results. I...

1. It is old. If your website hasn't been updated in a few years, chances are, you need one. The copyright at the bottom of the webpage should be the same as the present year. If you’re website is really, really old, then it may not even work in some of the newer browsers.   2. Your website is cluttered. Your site, especially your homepage, should ...