TV and radio marketing are similar to shouting out at a larger group of people. However internet marketing is more like a personal conversation, and email is one of the great tools for internet marketing when used strategically. Email can be used to track behaviors, such as who opened the email and who didn’t, which links/offers got clicked on and ...

The first thing you need to do is determine what search terms or phrases you want to use when optimizing.  To do this think as a customer, 'if someone was looking for your product or service what would they type in to search for it'.  Look at your existing content assets. What are the most frequently asked questions? Which materials do the users en...

Welcome to the inaugural posting of the Open Up blog.  In this blog I will share my thoughts about content management issues, web site trends, ideas and bits of advice that I think are worthwhile.   I really want this to be a "conversation" of sorts so please feel free to post your comments or email me with your thoughts.  If you have an idea for a...