It is shocking to think that 10 years ago people didn't even know what a mobile app was. Now apps are beginning to replace the internet and your business isn't a business unless it has a companion app. When it comes to mobile technology we have come a long way in a relatively short amount of time which has led to some major benefits, but maybe also made us oblivious to a few of the draw backs.
With mobile apps - especially business apps - in high demand mobile app development is a quickly growing field and, unfortunately, its fast growth is creating more than a few snake oil salesmen. When looking for the best and most reliable applications for your business you want to know that you can rely on the app itself and the company that is developing it. Here are 4 dirty little secrets about mobile apps that the other guys don't want you to know.
It Doesn't Mean Immediate Visibility
Some companies believe that they will get a million downloads and catapult into super stardom within hours of their app hitting the market, but that is simply not the case. There are hundreds of thousands of apps on each app store now so it is surprisingly easy for your app to get lost in the mix. Even when it does land in front of people they need to have a reason to download your app whether it is a new idea all together or a better version of something else that is out there. Unless you are extremely lucky every app launch comes with a certain amount of mandatory marketing.
An App Needs Lifetime Support
A lot of app developers are comfortable creating a basic app for you then kicking you out the door with no back-end support. Just like any other software, apps need to be maintained and updated as technology and information continue to evolve. If you are not getting lifetime support for your app you may find yourself having to pay someone to create a whole new app for you every year which is not cost-effective and may confuse users.
There is no Proven Method...Yet
Developers go back and forth more than a ping-pong game in congress when it comes to development best practices. Some developers swear by the software developer's kit or SDK of their respective platform because of its stability while others believe that HTML5 is the best way to go because of the versatility and options it allows. The fact of the matter is that it really all depends on what your developer thinks is the best way to go about your project specifically and it will most likely always be that way unless a singular SDK emerges that puts traditional and HTML5 development to shame.
It's All About the User Interface
You could have the most incredible, technical, best-at-its-job app there is on the market, but if it isn't pretty it won't sell. People have come to expect their apps to be visually appealing and easy to navigate whether it is a game or a mobile business application and if your app doesn't meet their criteria it is going to be deleted as fast as it is downloaded. Make sure that your developer spends a little extra time on the user interface, you and your end users will appreciate it.
There are many things that inexperienced app developers don't want you to know. They bank on the fact that you don't know much about the development process and the sneaky tricks that some of them use to get your business. If you are looking for a development team who won't trick you, knows about what makes an app good-looking and marketable, and most importantly offers lifetime support for their services contact us today.
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