Mobile apps are not for big name brands only. Nowadays, more and more mid-size and small businesses are jumping on the mobile trend. These companies stay ahead of the competition and understand that it's not enough to only have a mobile-friendly website. Having a mobile application increases and expands customer interaction with your products and s...

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here's what you need to know: NAP+W No, we didn't fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings. Name, address,...

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business's reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesse...

As a business your reputation means everything. It says how you treat your customers, tells of the quality of your service, and speaks to the professionalism of your brand. Managing your reputation is big in today's world of Yelps and Google Business Listings, but it doesn't have to be a "big deal". The social aspect of the online experience is sim...

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing t...