The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth and can and should be used by associations and non-profits. The goal is to attract people to your cause or organization based on the relevance of the information you are offering your desired audience, where as outbound m...
All organizations need to position themselves and convince customers that they are the informational resources in their particular niche. The best way to achieve that goal is by creating engaging targeted content for your audience. Content marketing is any marketing format that involves the creation and sharing of content in order to acquire custo...
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