Provides tips for better managing your website, web applications and inbound marketing efforts.
If there is one main marketing lesson to remember from 2015, it's that content is king. And if there is a second lesson to remember and apply for 2016, it's that content is accessed via the mobile platform. A recent survey showed that 85% of consumers would rather use a native app on their Smartphone rather than a regular website! This survey shows...
If your business is interested in having a mobile application developed, there are many traits that you should seek in mobile application development companies that you choose to work with. A mobile application is a big investment and it is imperative that you work with a company that understands your business, the industry you work in, and the nee...
In the early days of the Internet, the development of websites was a long and arduous process, and as such, any company that wanted a website had to hire a professional in order to get the job done. However, in this day and age, today's website development platforms are much more user-friendly -- WordPress, Joomla, and Drupal all seem to be designe...
Software as a service companies have become quite popular in recent years, and for good reason. They provided a streamlined service that can be useful to both consumers and businesses alike. They create recurring income that help to fuel growth and keep things moving in a positive direction, even during slow times. But, finding a company that can d...
Content is engagement. To engage with a customer you draw them into an interesting ongoing relationship, a relationship which keeps them returning to your website on a regular basis. Without dynamic content, your website may be superficially interesting, but it only holds the customer's interest for a limited period of time. Content as engagement m...
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