Having
an effective website can be a huge revenue booster for any small
business. As the web becomes more ingrained in our daily lives, not
having a website or having an outdated, ineffective website can have a
negative impact on your business. There are a few traits of effective
business websites that every business should try to replicate in their
own designs, or when working with a business website development company. Try to keep these traits in mind when having a new website designed.
Clean and Readable
Although web design might seem like the appropriate time to get artsy
and really try to impress your customers, resist that temptation. A
clean and readable design is the most important traits of any effective
business website. A good website should catch the eye of the visitor
without sacrificing readability. It is critical that the information on
the page is easily digested by your audience as it plays the most
critical role in their decision to purchase your product.
Although "screen real estate" has always been a focus for web design
companies, recent web design trends have shifted toward leaving more
white space within the design. This helps to space out the design
elements of the website and allow for easier reading and digestion of
the information on the page.
Simple and Straight-Forward Navigation
Although your homepage might be the main draw to your website, all
websites have several other critical pages that customers go to for
information and to learn more about your product or service. Making it
easy for them to navigate from one page to another is important for
nudging them along toward making the purchasing decision. A good rule of
thumb is to try to ensure that every page of your website is no more
than 3 clicks away from the homepage.
Original, Informative Content
When your customers have questions about your product, service, or
industry, you want them to come to you for their answer and not a
competitor. Having high quality, informative original content on your
website can be a huge draw for new customers. Many businesses opt to
publish a weekly blog, with each post covering a different aspect of
their industry each week. This helps to establish your business as an
authority while helping to educate your customers. Try to publish
original, informative content on a regular basis.
Brand Voice and Personality
Every business has its own unique voice and personality. It is
important that your businesses' brand voice is accurately portrayed on
your website as well. Don't be afraid to include pictures of your team,
or go against the grain when comparing your own website to your
competitors'. Try to convey the unique traits that your company has on
your website.
Responsive Designs for Mobile Users
In 2014, mobile usage overtook desktop PC usage
online. Around the same time, Google announced that they would be
giving increased exposure to mobile-ready websites in their search
engine. For these reasons, all businesses should have a mobile-ready
website to cater to those users. Responsive technology has come to the
forefront as the most popular mobile web design technology and is an
excellent choice for any business. Responsive technology is ideal
because it doesn't require separate web designs for separate users, it
simply re-sizes your current website to fit well on mobile screens.
If you would like an effective website for your business, please do not hesitate to reach out an contact us
today. We will examine your current web presence, identify where it
could be improved and put together an initial action plan during your
consultation. We love working closely with businesses to improve their
revenue and help them reach a wider audience.
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