Let me start this blog
by throwing a few statistics at you:
- 58% of all US consumers already own a smartphone (and
the percentage is growing)
- Over 1.2 billion people access the web from their
mobile device
- Globally mobile accounts for 15% of all internet
traffic.
- Over 95% of smartphone users have searched for local
information
and finally....
Google states that 61% of mobile
users who land on a non-optimized site immediately leave the site and return to
Google to find one that is more readable.
So, have I got your attention? The bottom
line is--if your site is not optimized for mobile devices you are losing
traffic. Google understands that users want to consume content in the device of
their choice and more and more that means MOBILE.
According to Google,
"Smartphone users are a significant and fast-growing segment of internet
users, and at Google we want them to experience the full richness of the
web".
That is why Google has implemented
changes into their search algorithms that will prioritize mobile -optimized
sites in searches performed by mobile devices. That of course means sites that
are not optimized will be demoted in their rankings.
At Contensive when Google speaks we
listen, and based on their recommendations, we have embraced the responsive design methodology when we
develop new web applications and websites.
We recommend using responsive web
design because it has many good aspects:
- Using a single URL for a piece of content makes it
easier for your users to interact with, share, and link to your content,
and a single URL for the content helps Google's algorithms assign the
indexing properties for the content.
- No redirection is needed for users to get to the
device-optimized view, which reduces loading time. Also, user agent-based
redirection is error-prone and can degrade your site's user experience.
- It saves resources for both your site and Google's
crawlers. For responsive web design pages, any Googlebot user agents needs
to crawl your pages once, as opposed to crawling multiple times with
different user agents, to retrieve your content. This improvement in
crawling efficiency can indirectly help Google index more of the site's
contents and keep it appropriately fresh.
Other benefits of responsive web
design is that it delivers the same content pages from your current Contensive
framework, so you don't have to manage two platforms. Also, if you are happy
with your current design you don't have to start over to implement mobile, we
can make the necessary design adjustments in your existing style sheets and
templates, so implementation is faster.
If you are ready to talk mobile give us a call 571-291-3416 and we can show you
how to quickly and painlessly position your site for the mobile world.
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