Provide the Best Website Experience, page 32 of 39

First let’s define each… SEM: (Search Engine Marketing) the process of gaining traffic by purchasing ads on search engines. It is also called Pay Per Click and Cost Per Click marketing as that is how the ads are sold. SEO: (Search Engine Optimization) the process of affecting the visibility of a website in a search engines organic search results. I...

1. It is old. If your website hasn't been updated in a few years, chances are, you need one. The copyright at the bottom of the webpage should be the same as the present year. If you’re website is really, really old, then it may not even work in some of the newer browsers.   2. Your website is cluttered. Your site, especially your homepage, should ...

Happy Holidays from Contensive!

As a marketer, you are probably constantly thinking of innovative and new ways to advertise your product or service. You probably spend hours trying to get into the mind of the “customer” and what it is they want. We’ve all seen the Progressive commercials where Flo is manning the imaginary Progressive retail store. Each ad displays a new story of ...

Last month Amazon released a free beta version of its new analytic and testing tools for mobile applications. With this tool, mobile developers can track the usage of applications as opposed to the number of times the application has been downloaded. It also allows for analysis of the different user experiences across iOS, Android, and Fire OS.  Fi...