Provides tips for better managing your website, web applications and inbound marketing efforts.
Productive best practices are about developing efficient, collaborative behaviors, not about micro-managing activities. Minimal requirements give great people the freedom to do great work. The work will never be great if you force everyone down the path of the least common denominator. Compartmentalizing stops the thrill of stress and failure. The...
Let me start this blog by throwing a few statistics at you: 58% of all US consumers already own a smartphone (and the percentage is growing) Over 1.2 billion people access the web from their mobile device Globally mobile accounts for 15% of all internet traffic. Over 95% of smartphone users have searched for local information and finally.... G...
Inbound Marketing: Social Media All Grown Up With nearly two billion users world wide, the social media network is not just for teens and those with avid social lives. Clever inbound marketers have picked up on this gold mine of potential customers, and are using social networks like Facebook and Twitter to their advantage. In 2007, Facebook boas...
Mistake #1: Putting all of your keywords into one ad group- Keyword relevance is of tantamount importance in any PPC campaign. So, if you lump all of your keywords into one ad group, the impact will be some keywords become highly relevant to the ad group while others are not. This is a common mistake marketers make thinking that the tactic will b...
All organizations need to position themselves and convince customers that they are the informational resources in their particular niche. The best way to achieve that goal is by creating engaging targeted content for your audience. Content marketing is any marketing format that involves the creation and sharing of content in order to acquire custo...
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